Please enjoy Jacob’s Creek responsibly.

At Jacob’s Creek, we are committed to responsible drinking. To view this site, you must be over the legal drinking age in your country and legally permitted to do so. For more information, visit DrinkWise Australia or Cheers NZ.

Social Media Guidelines for Our Community

Jacob’s Creek and all companies within the Vinarchy uphold a long-standing commitment to promoting responsible drinking. In partnership with industry associations, regulators, and public authorities, we actively discourage the misuse of our products.

We welcome your comments, photos, and videos (“Posts”) on our social channels, but reserve the right to remove content that:

Depicts or features individuals who are, or appear to be, under the legal drinking age—especially in association with alcohol.

Encourages underage purchase or consumption, or promotes illegal, irresponsible, or excessive drinking.

Condemns or criticises those who choose not to drink alcohol.

Associates alcohol with driving, operating machinery, or engaging in any dangerous activity.

Suggests alcohol offers physical, psychological, or intellectual benefits, or contributes to sexual success.

Claims alcohol boosts confidence or helps overcome personal or social issues.

Glorifies high alcohol strength, intoxication, or the effects of drinking.

Links alcohol to illegal, antisocial, aggressive, or violent behaviour.
We may remove any content that, in our sole discretion, breaches these guidelines or is deemed inappropriate.

For more information about our approach to responsible drinking, visit DrinkWise Australia or Cheers NZ.

By using this site, you agree to our Privacy Policy and Terms & Conditions.